How to End Up Being a Social Network Manager in 2023 [Free Resume Template]

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There’s never ever been a better time to become a social media supervisor.

The typical social networks user invests 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year!

All that evaluate time presents millions of possible possibilities for individuals to find new brand names, items, and services.

That’s why social networks is one of 2023’s essential marketing channels. To participate the action, brand names require to think up beautiful content, and construct thriving neighborhoods around their brand name.

But they can’t do it alone. That’s why there’s so much chance out there for experienced social networks managers!

If you like getting creative and connecting with others online, your skills remain in high need.

Today, we’ll describe how to become a social networks manager in 2023. Keep reading for actionable pointers, a step-by-step guide, and market advice from among SMM Panel’s in-house specialists.

Perk: Tailor our free, expertly created resume design templates to land your dream social media job today. Download them now.

What is a social networks supervisor?

A social networks supervisor is an individual who handles a brand name’s existence on social networks.

Who is your brand, on social? What do they share (and not share)? How do they connect with consumers and their more comprehensive neighborhood?

Social media supervisors supervise of planning, creating, and publishing content that’s true to that brand name identity. They’ll likewise examine and report on its efficiency, and stay up to date with their community through comments and DMs.

Does that seem like a huge task? It is!

Social network supervisors have a great deal of duty, due to the fact that they’re driving an extremely essential marketing channel.

Lots of consumers use social media to research study purchases, and find brand-new brand names. For online-only services, social media can be their only method of learning more about a brand!

That’s why social media isn’t internship territory any longer.

“The greatest modification I have actually seen is the shift from entry level jobs, to really having a seat at the table,” says Trish Riswick, Social Media Expert at SMM Panel. “Companies realize the significance of social, which the social team, specifically, knows a lot. I believe that’s a real testament to where social is heading in 2023 and onward.”

What does a social networks supervisor do?

Social media supervisor is a vibrant and tough role. As you create, publish, and report on content, you’ll be changing in between several responsibilities. Normally, those consist of:

  • Innovative copywriting
  • Graphic style
  • Shooting and modifying video
  • Photography and photo modifying
  • Content preparation
  • Content method, often in cooperation with the bigger marketing department
  • Community management
  • Examining and reporting on material performance

This might look like a huge (and possibly intimidating) list. But you don’t need to be a professional at all of these things to begin working as a social media manager.

Smart device photo and video is more than appropriate for a great deal of social networks content. And thanks to tools like Canva, graphic design and image editing are more available than ever.

Larger companies may also have a group for handling social, instead of simply a single person. That would indicate you ‘d be dealing with other individuals, whose abilities complement yours.

Plus, a willingness to find out is one of the most important skills a social media manager can have! So if there’s anything you’re not comfy with right now, it’s okay to learn as you go.

Crucial social media manager skills

Social network is constantly altering. So exactly what you require to do as a social media manager will change with time, too.

But there are some big-picture skills that underpin the more specific, tactical ones we just explained.


To be successful as a social networks supervisor, you need to be all set to keep knowing, exploring, and adjusting as you go.

“This task changes actually day by day, and second by 2nd,” states Trish. Whether the current trend is carousels, video, or something else completely (hey there, Metaverse), you need to keep developing incredible material.

That indicates keeping up to date and discovering brand-new skills when you need to, due to the fact that social media platforms and their features are constantly changing.

You likewise need to be all set to adjust your content intend on a dime. “Something could take place in your market or in your community that just entirely alters the instructions that you’re entering,” Trish continues. “Or you might get feedback from your audience, and realize that what you thought was working actually isn’t. You simply need to roll with the punches and change it up!”


Like we mentioned, social networks is frequently the cutting edge of interaction with clients. You’re being depended share important brand messages. You need to do that with self-confidence and clarity– while keeping individuals entertained and engaged.

That’s why copywriting skills, and strong communication typically, is an evergreen ability for social media managers.

“You need to make sure your points are clear, and your audience isn’t analyzing them in any way they’re not supposed to,” Trish explains. “If people aren’t engaging with or responding to your copy, it indicates your communication is most likely not where it needs to be.”

Material curation

As a social media manager, you will not create every single social media post from scratch.

Thanks to tools like Canva, real content production is easier than ever. You’ll likewise be repurposing content produced by other people, like trending memes and user-generated content (UGC).

You require to integrate all those various elements into a strong, cohesive social media presence that’s true to your employer’s brand name. That’s why, while your technical abilities do matter, it’s potentially even more essential to have a keen visual eye.


Whether you’re working on a team, you’ll require to be encouraged and self-directed to flourish as a social media manager. You’ll be making many crucial decisions every day, as you produce and publish material that will be seen by hundreds or countless people.

“You actually need to trust yourself,” says Trish. “That can be scary, but it’s what you need to make it in this market. You require to have the self-confidence to believe in yourself and believe in your abilities to make really cool things occur.”

How to become a social networks manager in 2023

There’s no one, single way to construct a career in social networks– and no two social networks manager tasks are precisely alike.

You might wish to work freelance, or as an in-house staff member. One company might be everything about long-form LinkedIn material, while another may emphasize viral video.

“In social networks, you can now see your profession trajectory a bit more plainly,” shares Trish. “That’s incredible, since I think a lot of us started off in positions where we didn’t truly understand where we would go next, and now we do.”

However here are the fundamental actions to landing your first social media supervisor task– anywhere you’re starting from, and whatever a dream task looks like for you.

1. Brush up on your social networks knowledge

You’re already a social media enthusiast. However to be a social media professional, you truly need to have your finger on the pulse.

As you’re searching for your first role or client, immerse yourself in the social networks landscape.

What brand name’s existence are you motivated by? What patterns or content types do you seriously love? Is there a specific niche, or type of item, you can imagine yourself working in?

If you like, you can definitely learn in a more formal way, too. There are numerous methods to educate yourself about social media– from free Buy YouTube Subscribers channels to budget friendly online courses.

If you’re uncertain where to begin, we’ve got you covered.

2. Get experience The charm of social networks is that it’s an inherently democratic location. Anybody can jump in and start exploring, anywhere you’re at in your journey.

You might select to handle other accounts to develop experience. If your friend makes innovative textiles or stunning ceramics, why not team up and assist them promote their work? Or, look around for internships and co-ops, or try trading your services for products from small business owners.

You can likewise use your own presence as a learning tool. Developing a meme account or niche Buy TikTok Verification presence helps you discover what it requires to get views– and later on, it can show to clients that you understand your stuff.

3. Create a portfolio

As you collect experience, showcase it in a portfolio to share with clients and potential employers.

You can consist of social media work you have actually provided for clients, in previous jobs, or on your own. You can even develop ‘specification work’ (a.k.a. unsettled, uncommissioned work done to show off your abilities) for brand names you appreciate.

There are many ways to produce a portfolio, and they do not need to be complicated. You can make a standalone site, use a service like Gondola, or perhaps compile samples into a downloadable PDF. You might even establish a social media account, like an Buy Instagram Verification page, to showcase your samples!

Here’s how New York-based firm social fly shows off their client work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In imaginative markets, your portfolio does a lot of the heavy lifting. But customers will still request for a resume, and yours requirements to sparkle.

Your objective is to stick out from the crowd, so have fun and get imaginative with the style (simply make sure it’s still easily readable).

Try including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you special. You can likewise decide to include only pertinent work experience, rather than a laundry list of every task you’ve ever had.

5. Network, network, network

Whether you’re a freelancer or internal social networks manager, you’ll require to put yourself out there to discover clients and potential companies.

In 2023, networking does not simply indicate appearing to events with a drink in hand (though you can definitely do that, too). The very best place to network as a social media manager is … on social media!

LinkedIn can be a great location to get in touch with potential companies, and try to find openings at business you love. Depending on your specific niche, Buy Instagram Verification and Buy Facebook Verification might also be a great location to discover customers, particularly if you’re targeting small companies.

Beyond finding work, networking helps you get in touch with industry peers, so you can keep discovering, find mutual support, and get inspired.

Just how much do social media supervisors make?

It’s a crucial concern– however there’s nobody simple answer. Like numerous other jobs, what you’ll earn as a social media manager depends upon a number of elements.

As a social media manager, your income or pay will be affected by:

  • Your geographical place
  • How sophisticated you remain in your career
  • Whether you’re a freelancer or internal worker
  • The size of the business you work for, and what industry they’re in

The typical pay for an internal social media manager in the United States has to do with $50,000 per year, frequently with advantages like medical insurance and 401k strategies. Most positions fall between $40,000 and $65,000 every year.

If you’re simply starting, you ought to expect to make around the lower end of that variety. As you get experience, you’ll earn more! Big business may pay a lot more– possibly over $100,000 annually for senior positions.

As a freelancer, pay can be a little more complicated. You might want to costs customers hourly, or on a flat monthly retainer design.

You’ll likely want to base your rates on how much experience you have, as long as they can cover your overhead expenses.

Here are some normal freelance social networks manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social networks supervisor resume template

Unsure where to start with developing your social networks manager resume? Make it easy with our free, downloadable resume design templates!

Reward: Tailor our complimentary, professionally created resume templates to land your dream social media task today. Download them now.

You can use these templates to update your existing resume, or develop a new one from scratch. You can likewise utilize them as a beginning point to tweak and get used to your requirements!

6 ideas for landing your dream social networks supervisor job

Build your own brand

Nothing reveals that you know social networks much better than your own thriving presence!

Structure your own social media brand name is a fantastic way to find customers and task offers, network with other experts, and position yourself as an expert.

On her account, designer and freelancer Rachel How utilizes a constant visual design and keeps all her material on-topic.

If you run other effective accounts in different niches, like vegan cooking or dog videos, you need to discuss them, and share what you’ve discovered along the way. However the primary focus should be you, as a social networks professional.

Stay up to date with social patterns

To be a great social media manager, you need to stay familiar with patterns big and small, from today’s trending audio to entire new platforms that rise in appeal.

For instance, we think small companies are going to begin taking advantage of the power of creators like never ever prior to!

You need to never be a mindless trend zombie. But you should know what’s present, and have a good time with it in such a way that feels genuine and on-brand.

Understand organization metrics

It’s something to know what excellent social media content looks like. But for a successful social media manager, it’s a lot more important to understand why you’re developing it in the first place, and how it fits in with your overall social networks marketing technique.

What service goals and outcomes are you attempting to accomplish, and what social media methods will you use to attain them? How will you measure success?

Some examples might consist of:

  • Increasing brand awareness with natural material
  • Converting followers into clients with social commerce
  • Constructing an email list by promoting lead-gated assets
  • Reaching your target market with social ads

Be open-minded

The right social media job for you may not be exactly what you ‘d anticipate. For instance, if you’ve worked in finance or fashion previously, don’t assume that your very first social media manager job also requires to be because location.

Likewise, do not hesitate to take functions that feel “entry level,” or perhaps internships– particularly if you’re pivoting into social from another career path where you were more established!

Of course, you ought to pick to deal with companies whose service or product you’ll enjoy talking about throughout the day. However do not be scared of opportunities that feel a little unanticipated.

Tailor your task applications

Even if you have a beautiful, all-star resume, you ought to still alter it up a bit for every single task you use to.

This should not need to be more than a few minor tweaks. For example, ensure the abilities you’ve noted match what’s in the job description (as long as you really have those skills, of course).

Always use with a special cover letter, too. Try to draw an individual connection between you and the company. What do you enjoy about their brand? Why do you wish to represent them on social media?

Use social networks management tools

As a social networks supervisor, you’re jumping in between many different type of jobs. Use social networks management tools to make your life easier.

  • Make content development much easier with apps like Canva for style, and Hemingway or Grammarly for writing
  • Project-management tools Asana and Trello simplify your overall procedures and make communication with associates much easier
  • Freelancers can remain on top of business operations with tools like Wave, Freshbooks, and Harlow
  • Try SMM Panel to handle all your social networks in one location. Plan and schedule posts to every account you handle within one calendar, and get real-time information to track how it’s performing. You can even track industry patterns, monitor your competitors, and stay on top of what individuals are saying about your brand.

Here’s what it would appear like to track your Buy Facebook Verification posts’ engagement in SMM Panel:

Pursue free Never ever stop finding out To succeed in this exciting– and tough– field, you need to be a dedicated long-lasting learner.

The bright side is that social networks is no longer in its infancy, and you don’t have to figure it out alone any more.

SMM Panel Academy offers a variety of certification courses, from fundamental to advanced. There are likewise a lot of resources online to assist you get comfy with emerging abilities, like social selling.

SMM Panel makes your life as a social media supervisor easier. Handle your social channels, collect real-time information, and engage with your audience all in one place– so you stay arranged, prepared, and inspired.