30 Material Marketing Stats You Must Know

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Material continues to rule most marketing techniques, and there is evidence to support my assertion.

Simply put, material marketing is a crucial aspect of any digital marketing method, whether you’re running a little regional company or a big international corporation.

After all, content is indisputably the really lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and functions, has effectively become enhanced content marketing as Google demands and benefits services that develop content showing Competence, Authority, and Reliability to the benefit of their clients.

Content marketing involves producing and sharing valuable, appropriate, entertaining, and consistent content in various text-based, video, and audio formats.

The main focus ought to be on attracting and keeping a plainly specified audience, with the ultimate objective of driving rewarding client action.

But with a lot material being produced and shared every day, it is essential to stay updated on the latest patterns and finest practices in material marketing to keep up.

To help you do simply that, here are 30 content marketing statistics I think you must know:

Content Marketing Usage

The number of businesses are leveraging content marketing, and how are they planning to find success?

  1. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers utilize content marketing as part of their total marketing strategy.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Content Marketing Research Study conducted by CMI found 40% of B2B online marketers have a documented material marketing method; 33% have a strategy, however it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all marketers state they contract out some material marketing.
  5. The pandemic increased content use by 207%.

Content Marketing Strategy

What techniques are content marketers utilizing or discovering to be most efficient?

  1. 83% of online marketers believe it’s more effective to produce higher quality material less frequently.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of respondents said they believed it was essential to be “constantly on” for their consumers, whereas 23% thought content-led interactions were most efficient for personalized targeting purposes.

Types Of Content

Material marketing was associated with publishing blogs, but the web and content have developed into audio, video, interactive, and meta formats.

Here are a few stats on how the different kinds of content are trending and carrying out.

  1. The leading 3 kinds of material being created by marketing groups in 2022 consisted of videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the leading 2 content types that B2C online marketers utilized in the last 12 months. Their usage of long-form short articles increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verifications and Buy Instagram Verification Reels is the most effective type of social media content.
  4. 40.8% of online marketers stated initial graphics (infographics, illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to invest in video marketing in 2022. (Source: CMI)
  6. Brief content (300-900 words) draws in 21% less traffic and 75% fewer backlinks than articles of typical length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static content, with purchasers investing approximately 8.5 minutes viewing fixed content items and 13 minutes on interactive material products. (Source: Mediafly)

Material Distribution

It is not merely sufficient to create and release content.

For a content technique to be successful, it needs to include dispersing content by means of the channels often visited by a service’s target audience.

  1. Buy Facebook Verification was the top circulation channel for B2C marketers in the previous 12 months and the channel that drove the very best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most typical and top-performing organic social media distribution channel.
  3. 80% of B2B marketers who utilize paid circulation usage paid social media marketing (Source: CMI)

Material Usage

When content reaches an audience, it is essential to understand how an audience consumes the material or does something about it as an outcome.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices stated they relied more on practical material like case research studies and visual content, such as webinars, to direct their buying decisions and pointing out a higher emphasis on the credibility of the source.
  2. Purchasers are willing to spend no greater than 5 minutes evaluating most content formats. (Source: DemandGen Content Preferences Survey)
  3. In a current post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog.
  4. 65% of participants to DemandGen’s study said they offer more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated content.

Material Marketing Performance

Among the main factors content marketing has taken off is its ability to be measured, optimized, and connected to a roi.

  1. B2C online marketers reported to CMI the leading 3 objectives content marketing helps them to attain are creating brand name awareness, constructing trust, and educating their target market.
  2. Material marketing creates three times as many leads as traditional outbound marketing but expenses 62% less (Source: CMI).
  3. 56% of marketers who utilize blogging state it’s an efficient method, and 10% say it generates the best ROI (roi). (Source: Hubspot blog research study)
  4. Over 60% of online marketers determine the success of their material marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget modifications and the desire to purchase particular marketing methods are good signs of how popular and effective these strategies are at a macro level.

The following statistics certainly appear to indicate marketers have actually bought into the value of material.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 content marketing spending plan would surpass their 2021 budget.
  2. 22% of B2B online marketers said they spent 50% or more of their overall marketing spending plan on material marketing. Furthermore, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All forms of marketing included challenges related to time, resources, proficiency, and competition. Acknowledging and dealing with these obstacles head-on with well-thought-out methods is the very best way to overcome them and recognize success.

  1. Leading difficulties consisted of “drawing in quality leads with our material” (41%), “creating enough traffic and promoting our material” (39%), “creating material that resonates with our audience” (31%), and “showing the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are among the leading concerns for B2C online marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled gadgets due to digital tiredness (Source: EY Survey)

Time To Get Going

As you can clearly see and possibly have actually currently realized, material marketing can be an extremely efficient and cost-effective method to produce leads, construct brand name awareness and drive sales.

Those willing to put in the work of constructing a documented material strategy and performing it by producing, distributing, and enhancing high-value, relevant customer-centric content can enjoy substantial company rewards.

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Included Image: Deemak Daksina/SMM Panel