Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new advertisement network called Blaze which places marketing on totally free WordPress.com sites and Tumblr. Marketing starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the business owner who established the totally free WordPress open-source material management system (CMS).

Blaze Marketing Network

The marketing network was initially presented in April 2022 as a network exclusively for Tumblr users to place ads on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will have the ability to use the WordPress dashboard at wordpress.com/advertising to get started selecting pages to promote.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already installed then it must be installed, either the complimentary or superior variation works.

Those who are using Jetpack can then start the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to pick the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze alternative.

The interface enables advertisers to choose the audience that will see the advertisements. Audience selection is segmented by what continent the ads will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what subject the ads will be shown in.

Where Blaze

Ads Are Shown The marketing can appear from among countless Tumblr and complimentary WordPress.com webpages. Management of the Blaze ad campaign is done through the control panel user interface at wordpress.com/advertising.

The campaigns are set up by an everyday spending plan and by dates that the advertising will be revealed. Blaze advertisements include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, use them sensibly to catch the viewer’s attention.

Snippet: A brief text description of your post that appears underneath your image. You can write a maximum of 120 characters here. We suggest utilizing this text to support your headline and offer viewers more context about what they will see when they click the advertisement and come to your content.

Image: Upload an image to represent your post. You can use the crop tool to change your image’s look in the advertisement.”

Read the official announcement by Automattic:

Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero